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Here are 11 AI animated ad examples, every one playing as video: four we made with AI, and seven from other brands. They come from my video on Disney/Pixar style AI ads and the board behind it, and I sorted them by the clips they are built from.
Every animated ad is built from 2 kinds of clip
An animated ad is built from two kinds of clip: talking clips, where a character lip syncs the line, and B-roll clips, where nobody on screen speaks. They combine three ways: a full voiceover ad, a full talking ad, or a mix of the two.
In the video I say it like this: "there's only 2 types of clips in an animation ad that can be combined into 3 different ways for a full video."
Here are the two kinds, playing. All five clips come from one ad we made for an RV mattress brand, a client of our agency.
A talking clip is "a start frame that we animate in order to have the character talk": a still image, animated so her mouth matches one line of the script.
A B-roll clip has no line of its own. It goes "on top of a character talking or on top of solely just speech", so the same shot can cover a character's line, a narrator or a song.
1. Our ad: the Princess and the Pea
This is the ad those five clips were cut from, with sound.
Our ad, for an RV mattress brandThe hook: a museum guide shows a group of children the famous pea. The frame freezes, and the princess walks in to tell her side: "Delicate? You haven't seen the bloody mattresses my mother-in-law put me on!"
The build: 13 shots in 36 seconds: 8 talking clips and 5 B-roll clips. Both kinds of clip, so it is a mixed ad.
The Princess and the Pea ad, shot by shot: 13 shots in 36 seconds, 8 talking clips and 5 B-roll clips
The princess carries the story to camera, and the B-roll cuts in for one to four seconds whenever she names something you need to see. The clip above stops before shot 13, the brand's sign-off.
The full build of an ad like this, from song to final edit, is in how to make Disney/Pixar style AI ads.
The 3 types of animated ads
Talking clips and B-roll clips combine into three types of animated ads: all B-roll, all talking, or both.
The 3 types of animated ad: the first 36 seconds of a full voiceover ad, a full talking ad and a mixed ad, shot by shot
| Type | Clips | Who you hear |
|---|---|---|
| Full voiceover | 100% B-roll, nothing lip synced | A narrator or a song |
| Full talking | 100% talking clips | Only the characters |
| Mixed | Both kinds | The characters, and often a narrator or a song too |
The test is what you would have to generate. A talking clip is made to match one line: a character on screen says or sings it, lip synced. Every other shot is B-roll.
Search for animated ads examples and most lists sort them by look: 2D, 3D, motion graphics, stop motion. With AI the look is a separate choice (here are AI animation ads in any style), so I sort by clip, because the clips decide what you have to generate.
A note on the word AI. The four RV mattress ads are ours, made with AI (some people call this kind AI cartoon ads). The other seven are other brands' ads from that video and its board. I can show you how each one is built, not which tools made it.
Where a clip is marked "first", it stops early: before the end card or the closing offer, or after the first minute of a long ad.
Type 1: full voiceover ads
A full voiceover ad is 100% B-roll with one voiceover on top: a narrator or a song. It is "actually the easiest type of ad to make": a script, a voiceover or a song made from it, then visuals storyboarded against it.
Here is one of each.
2. PetLab Co.: a narrator over B‑roll
PetLab Co.
The hook: a red banner, "IF YOUR DOG EATS GRASS, DO THIS EVERYDAY", over a Rottweiler eating grass. The narrator says the same line.
Why it is the cleanest example here: the owner is on screen in several shots and never speaks. He reacts, feeds the dog, hugs it. Every shot is B-roll and the narrator does all the talking.
Lift this: each line gets its own picture. The grass, the scratching in the truck, the view inside the gut. The chew itself only shows up after 34 seconds.
3. Resilia: a song over B‑roll
Resilia
The hook: "One night, I put on lingerie for my husband." A first-person story, sung, with the lyrics as captions. The clip here starts 19 seconds in, right after that opening.
Where it ranked: one of the highest-ranked video ads on Resilia's page in our Meta Ad Library archive in early October 2026. It is 4 minutes 15 seconds long, and the product does not appear in the first minute.
Why it still counts as the easy type: "it remains a full voiceover ad where there's no one lip-syncing. They have a script, they're making a song for it, and then they are storyboarding the visuals."
As I say in the video, theirs are "a bit more complex" because they are long and they are song ads. I break the brand down in Resilia ads, and I compare the two kinds of voiceover in song ads vs voiceover ads.
The one rule for B‑roll: one clear emotion or one clear action
Each B-roll shot shows one thing: one emotion, or one action, that matches the line it covers.
The five B-roll shots of the Princess and the Pea ad, each with the words heard over it
"Exposed springs" gets the torn stack of old mattresses. "I woke up feeling like I'd been trampled by horses" gets her grabbing her back.
In my experience this is what matters most with B-roll: "making sure that your B-roll shot expresses one clear emotion or one clear action that is representing what is said in your script."
Matching every line to a picture before you generate is its own step. I cover it in how to storyboard an AI ad.
The Disney/Pixar look of these ads is written into one free skill file: a set of instructions an AI agent like Claude follows. Download the free Disney/Pixar skill file.
Type 2: full talking ads
A full talking ad is 100% talking clips: a character lip syncs every shot. I have one clean example, and that is no accident: "it's not common to have a full talking ad, but it can happen when you have these hero characters, and usually it's overlaid with B-roll nonetheless."
A hero character is a mascot, or a product with a face. Lay B-roll over a talking ad and it becomes a mixed ad, like ad 1.
4. Our ad: the talking mattresses
Our ad, for an RV mattress brandThe hook: "I'm the Cheap RV Mattress. 3 inches of pure disappointment."
The build: 7 shots, 7 talking clips, zero B-roll. A bad mattress introduces itself and the good one answers, three times over, in clips of 6 to 8 seconds. The seventh shot is the sign-off, after the 40 seconds shown.
Why it works: the product is the hero character. When the thing you sell can talk, it can carry the whole ad.
Building a character like that from scratch is its own workflow: AI Pixar character ads.
Type 3: mixed ads
A mixed ad uses both kinds of clip. In the video I call the mix "very popular": "a lot of B-roll", plus "certain clips where you have a character talking".
It comes in two flavors. Either the characters carry the ad and B-roll cuts in over their lines, like ads 1, 5 and 6. Or a narrator or a song carries it and a character shows up for a few shots, like ads 7 to 11.
5. Everyday Dose: a dating show parody
Everyday Dose
The hook: "I got a text, Islanders! A new bombshell has entered the villa. Please welcome Coffee Plus!"
The build: the product walks in as a contestant with a coffee cup for a head. Nearly every shot is a character talking: the girls, Coffee Plus, the rival coffee. The B-roll is the reaction shots, like Coffee Plus walking in while the girls talk over him.
Lift this: a format the audience already knows does the setup for you. Nobody has to explain why a cup of coffee is being fought over.
6. Dollar Shave Club: talking objects in a 15 second ad
Dollar Shave Club
The hook: an old pink razor and a loofah, both with faces, spot the new arrival on the shelf. "Um, what is that?" "That's the new women's line from Dollar Shave Club." "Gross."
The build: five shots in the 8 seconds shown: a wide shot of the two characters, three close-ups where one of them talks, and one B-roll shot of the real product in a real hand, with a character's line running over it.
Lift this: the characters are the old products, and they are jealous. The new one never has to say a word.
7. Regrowth+: a narrator who gets a face in two shots
Regrowth+
The hook: "Your shampoo might be making your hair loss worse in the GCC." One caption word at a time, over a man at his bathroom mirror.
The build: a narrator explains and the clay shows it: a wall of little figures, three crossed-out causes, two beakers of water, a hair follicle in cross-section. The product arrives at 0:41. In two shots, at 0:13 and 0:43, a clay man lip syncs the narrator's words.
Why it is here: in the video I use it as my example of a voiceover ad with speech, and I call it "a really high-performing video for that brand" (my read from the outside, not a number I can show you). Counted shot by shot, those two talking shots make it a mixed ad that is almost all voiceover.
This one is claymation, not Disney/Pixar style. There are more in my AI claymation ad examples.
8. Our ad: the country song
Our ad, for an RV mattress brandThe hook: "3 AM again, she jolts awake." A woman lies awake in an RV bed next to a clock that reads 3:00 AM. All B-roll.
The build: 13 shots, counting hard cuts. 11 are B-roll, and in 2 a cowboy at a studio microphone lip syncs the song: "it ain't the RV, it ain't the weather, it ain't her age", then "Blame it on the mattress". He is on screen for about 6 of the 39 seconds, and one take, from 0:22 to 0:37, dissolves from night to morning.
Why add him at all: after an all B-roll hook the singer appears, and as I say in the video, "honestly, it kind of makes the video look very good."
This is one of the ads in my AI song ad examples.
9. Our ad: a Disney/Pixar style Sleeping Beauty song
Our ad, for an RV mattress brandThe hook: "48 hours back, our trip began. A honeymoon in our new RV, just us two." A prince and a princess leave the castle in an RV.
The build: 22 shots. The prince lip syncs three sung lines early on, the princess speaks the last two shots to camera, and the other 17 are B-roll.
The detail worth stealing: the kiss, the RV step, the overlook and the campfire were generated in one go from one four-panel storyboard image. That is multi-shot AI video generation.
This is the ad I build step by step in the video.
10. Tradesman Nutrition: a song where a character answers back
Tradesman Nutrition
The hook: "5 AM, crack a Red Bull just to feel like I'm awake." A construction worker in his truck before sunrise.
The build: the worker's story is sung over B-roll. Then the groom in his own wedding photo comes alive and mouths the lines the song quotes, and later a young coworker does the same on site. That happens in four shots, about 19 of the 65 seconds shown.
Lift this: the singer never lip syncs. Only the two characters he quotes do, so the talking shots are also where the product gets named.
11. Nobona: the problem talks first
Nobona
The hook: a sad face pushes out of cracked, dry skin and says "I'm dryness."
The build: one talking shot, about 4 seconds. After that the same voice keeps going as a voiceover, and everything on screen is B-roll. The product appears at 0:35.
Lift this: the character only has to talk once. The opening shot gives the voiceover a face, and the rest of the ad is the easy kind of clip.
All 11 AI animated ad examples, side by side
Every ad in this post, with its type, its audio and its full length.
| # | Brand | Type and audio | Full length |
|---|---|---|---|
| 1 | Ours | Mixed, characters lead, speech | 0:36 |
| 2 | PetLab Co. | Full voiceover, speech | 1:05 |
| 3 | Resilia | Full voiceover, song | 4:15 |
| 4 | Ours | Full talking, speech | 0:50 |
| 5 | Everyday Dose | Mixed, characters lead, speech | 0:52 |
| 6 | Dollar Shave Club | Mixed, characters lead, speech | 0:15 |
| 7 | Regrowth+ | Mixed, narrator leads, speech | 1:12 |
| 8 | Ours | Mixed, song leads | 0:40 |
| 9 | Ours | Mixed, song leads, spoken ending | 1:15 |
| 10 | Tradesman Nutrition | Mixed, song leads | 1:23 |
| 11 | Nobona | Mixed, narrator leads, speech | 0:42 |
Two are full voiceover, one is full talking and eight are mixed. Nine of the eleven are Disney/Pixar style 3D, the look people search for as AI Disney ads or AI Pixar ads; Regrowth+ is claymation, and Dollar Shave Club mixes 3D characters with live action.
Which type to make first
If you want animated ads for your E‑commerce brand, start with a full voiceover ad. It is the easiest type to make, because nothing has to be lip synced.
- Full voiceover first. A script, a narrator or a song, and B-roll where each shot shows one clear emotion or action.
- Then add a talking shot. A face for the voice: the dryness character does it in one shot, the cowboy in two.
- Go full talking when your product or your mascot is a hero character.
How these Disney/Pixar style ads get made
Of our four Disney/Pixar style AI ad examples above, the Sleeping Beauty ad is the one I build in the video. The song comes first, because it decides when everything happens. Then the characters and the product, then a storyboard of the script, then the clips, generated on the AI video model MiniMax H3 Max.
In Starpop that workflow runs in one chat. "We have these skills that we maintain," as I say in the video, and the Disney/Pixar skill is one of them: one click on its tile puts it in the prompt, as in the recording above. Once the song, the characters and the storyboard are set, autonomous mode lets you pass them to the agent and let it make the clips.
- The whole build: my full Disney/Pixar style AI ad workflow
- The prompts to copy: Disney/Pixar style AI prompts
- Try it in Starpop
Prefer your own setup? The Disney/Pixar skill from the video is a free download, and it works in Claude. Get the free Disney/Pixar skill for Claude.
FAQ
What is an animated ad?
An animated ad is a video ad carried by animated clips instead of filmed footage. It is built from two kinds of clip: talking clips, where a character lip syncs a line, and B-roll clips, which are laid over a narrator, a song or a talking character.
What are the types of animated ads?
There are three types of animated ads when you sort them by the clips they are built from. Full voiceover ads are 100% B-roll (shots where no character lip syncs) laid over a narrator or a song, full talking ads are 100% talking clips where a character lip syncs every shot, and mixed ads use both. As I say in the video, ads usually fall within one of these three categories.
How do you make animated ads with AI?
Make the voiceover or the song first, lock your characters and your product, storyboard the script line by line, then generate the clips and lay them over the audio. Every step is in the full workflow, song to final edit.
How long should an animated ad be?
I have no rule for this, so here is what the ads in this post do. The shortest runs 15 seconds and the longest 4 minutes 15 seconds, and nine of the eleven run between 36 seconds and 1 minute 23.
What is B-roll in animation?
B-roll is any shot that is not lip synced to a line. It is laid over a narrator, a song or a talking character, and each B-roll shot should show one clear emotion or one clear action from the script.
Do animated ads need lip sync?
No. Only talking clips need it. A full voiceover ad needs none: about the Resilia ad above I say in the video "there's no one lip-syncing", and it is over four minutes long.
What is the easiest AI animated ad to make?
The full voiceover ad. In the video I call it "actually the easiest type of ad to make": a script, a voiceover or a song made from it, and B-roll storyboarded against it.
Next Steps
Pick the example closest to your product, then name its type before you plan a single shot. With AI animated ads, the type tells you what to generate.
Eight animated ads sorted by format, from claymation problem scenes to talking products: the animated ads swipe file.
More AI video ads in other formats, like whiteboard explainers and UGC: the video ad library.
- Every format next to each other: AI ad formats.
- Another look entirely: AI paper animation ads.
- Questions, or an ad you want feedback on? Join the Discord.
It gives an AI agent the style rules and the production order, so you can point it at your product and start. Get the free Disney/Pixar skill for Claude.
