Meta Ads Profit & Break-even Calculator
Find the CPA, ROAS, and CPC your order economics can actually support—then compare them with current performance.
Create ads around this performance target
Turn the economics into new angles and creative variations.
Add the real economics of one order to see how much room is left for acquisition.
How the targets work
Net revenue subtracts expected refunds from average order value. Contribution margin then subtracts the variable costs you add. Break-even CPA equals contribution margin; target CPA subtracts desired profit. Break-even and target ROAS divide average order value by those CPA limits, and maximum CPC multiplies target CPA by website conversion rate. See a worked explanation in how to calculate break-even ROAS for Meta ads.