Facebook Ads Metrics Calculator
Turn Ads Manager totals into campaign and video creative metrics—without benchmarks that pretend every account is the same.
Calculated metrics
Enter one consistent reporting period from Ads Manager.
How the calculations work
CPM, frequency, CTR, CPC, conversion rate, CPA, and ROAS use standard ratios. Hook rate uses three-second views divided by impressions; hold rate uses ThruPlays divided by three-second views. Use one reporting window for every input. Meta documents its CPM definition and three-second video-view definition. For diagnosis examples, read the Meta video ad metrics guide.