How 8‑Figure Brands Scale With Song‑Style Ads on Meta

Hey!
I went through the Meta Ad Library on the brands shipping the most AI ad volume right now, and in every account the ads that have been live the longest are songs.

The ad sitting at the top of RYZE's account is a song

RYZE Superfoods sells mushroom coffee. This ad, "his new baby momma walks in the daycare", started running on August 7, 2026 and was still live when I checked on September 17. That is 41 days on one creative.

It is a 3D-animated story, sung the whole way through, and the coffee does not show up until the story has already landed. Nobody in that first frame is selling you anything.

Four clicks tell you what any brand is scaling

The Meta Ad Library is public and needs no login. Search the brand name, filter to active ads, sort by impressions, then read the start date on the creatives at the top.

• Impressions tell you where the delivery went.
• Days active tell you what survived the cull.
• Repetition tells you what the brand believes. When five variants of one idea are live, that idea is the bet.

RYZE Superfoods: ~4,700 ads live on the day I checked

That is the volume signal. They are one of the fastest growing brands on Meta, and my read is they are probably spending multiple millions a month, though that is my estimate and not a published number.

We keep our own snapshot of the library, and here is what the sample of RYZE creatives looked like on September 5, 2026:

Video is nearly two thirds of the account, and almost half of what we sampled had already survived a month. Scroll the top rows and the song ads keep reappearing.

The volume number is the part to ignore. A brand at this size runs thousands of creatives because it can afford to burn most of them, and you cannot copy that with a normal budget. What you can copy is the thing that survived the burn, and you can read that off the same page for free.

The second RYZE song ad runs for nine and a half minutes

"Caught my wife in bed with a trainer. He was 26. I was 45." Same account, same format, completely different story.

The runtime is the part people get wrong. Song-style ads normally run two to five minutes, and this one runs 9 minutes 31 seconds. A song holds attention in a way a 15 second product cut never does, so the brands running this format stopped treating length as a risk.

Penrose Skin: the same pattern in fragrance

Penrose Skin sells a pheromone body butter for men, positioned against cologne. Their song ad opens on a compliment, "oh my God, you smell amazing", and it was sitting inside the top rows by impressions with 28 days active when I recorded this.

Different category, different price point, different customer. The account is smaller than RYZE's at around 1,700 live results, and the format still earns a spot at the top of it.

Penrose is the more useful example of the two, because the account is a size a real brand can imagine running. They are not testing hundreds of song ads. They made a few, one of them stuck, and it now sits alongside their static offers and their creator UGC instead of replacing them.

It also crosses into other ad formats

This one is a crossover. It opens like a normal song ad, a character introducing a problem, and then it turns into a sung ingredient list: "I'm Cleavers. I clean the clogged drains in your legs."

Two proven formats stacked on each other. I have been told it performed well, and I have no numbers on it, so take that as the credit it is rather than a result. The full breakdown is in Song Ads x Ingredient Lists.

And it works on a mattress

This is one of ours, a country ballad about a woman who cannot sleep. One clear persona, a turn in the middle ("it ain't the RV, it ain't my age"), then product education once she has your attention.

5x ROAS, live for over two months. The full read on that ad, including the retention curve and what I would change, is in the mattress case study.

The five ads side by side

What the long runners have in common

Those are the opening frames of all five, in the order of the table. Four of them start on a person mid-situation. The fifth starts on the problem written out on a flip chart, with the product standing beside it as a character rather than as a product shot.

None of them leads with the thing they are selling. The song is what buys the seconds it takes to earn the pitch.

That gives you four tells for spotting a song ad in the library without pressing play:

• The burned-in captions are lyric fragments, three or four words at a time, not full sentences.
• The same character keeps appearing across the whole creative, because the character is a locked reference.
• The runtime is in minutes, when everything else in the account is 15 to 30 seconds.
• The first frame has no product in it, or the product is acting like a character.

Once you can spot them, your competitor's Ad Library becomes a list of proven story angles for your category, complete with the hook lines that survived.

Why the format holds at scale

Five things, and they compound:

• Entertainment lowers your CPMs. People watch songs. Meta prices attention, so a creative people actually finish gets cheaper delivery.
• A song carries emotion a script cannot. You get storytelling and a mood in the same asset.
• The hook line is repeatable. One sung line becomes the thing people quote in the comments, and it is trivially reusable across variants.
• It is not vertical-specific. Supplements, mattresses, fragrance. I have seen it work for local service businesses, fumigation included.
• The angle is reusable and the asset is cheap to rebuild. Once a story lands, the same persona and the same character can carry a second song, so a winner turns into a line of creatives instead of a one-off.

The last one is what makes this worth your time rather than just interesting to look at. A shoot-based winner is expensive to iterate on, because every new version means a new shoot. A song ad is a character reference, a song and a handful of generations, so the second version costs almost nothing and lands the same week.

What a brand needs to copy it

Underneath every one of these ads is the same build. One song, never cut. On top of it, two kinds of shots: the ones where the character sings, and silent B-roll cut to the shot.

That is the whole structure, and it is why the song gets made first. A song cannot be trimmed to fit a storyboard, so it becomes the source of truth for the pacing and every later decision is timed against it.

• A persona, narrow enough that one person feels called out.
• A story angle, not a product angle.
• The song first, before a single visual exists.
• One consistent character, locked as a reference before storyboarding.
• A handful of generations, because one storyboard image can hold several scenes.

The thing to take from a competitor is the structure, never the story. If you lift RYZE's daycare scene into a supplement ad you get a worse version of an ad people have already seen. What transfers is the shape underneath it: a specific person, a moment that stings, a turn, then the product as the answer.

So the useful version of this research is one line per ad. Who is this aimed at, what moment does it open on, where does the product enter, how long is it. Do that for the five longest running ads in your category and you have a brief, not a mood board.

The full workflow, from research to the CapCut export, is in How to Make an AI Singing Ad with MiniMax H3. If you would rather start by studying the ads themselves, the four singing ads scaling on Meta right now are broken down one at a time.

FAQ

Which brands are running AI song ads? RYZE Superfoods and Penrose Skin are the two easiest to verify yourself, since both accounts are public in the Meta Ad Library and both have song ads sitting among their longest running creatives. The format also shows up across supplements, mattresses and local services.

How do I find a brand's best performing ads? Search the brand in the Meta Ad Library, filter to active ads, sort by impressions, then read the start date on the top creatives. Long run time plus high impressions is the closest thing to a public performance signal.

Why do song ads get cheaper CPMs? Because people watch them. Meta rewards creatives that hold attention with cheaper delivery, and a song holds attention far longer than a product demo of the same length.

Are song ads only for supplements? No. Supplements are simply where the volume is loudest right now. The examples above cover coffee, a men's body butter and a mattress, and the build is identical across all three.

How long should a song ad be? Longer than you think. Two to five minutes is normal for this format, and one of the RYZE ads above runs past nine minutes. A 36 second version works too, it just needs a shorter song.

Next Steps

Go open the Ad Library on the three brands you compete with, sort by impressions, and count how many of their long runners are songs. That takes ten minutes and it will tell you whether this format is already priced into your category.

A lot of people in E‑commerce are talking about Resilia's singing ads right now. What Resilia ads really are, and how to make one, is its own post.

When you want to make one, Starpop runs the whole thing in a single chat: the research, the script, the song, the character, the storyboard batches and the generations.

And if you want to talk through an angle before you build it, the Starpop Discord is where that conversation happens.