The Secrets of Cloning Competitor Ads With AI

6 min read
The Secrets of Cloning Competitor Ads With AI

Hey!
I cloned two very different AI ads at the same time, for two different products, in one afternoon. What surprised me is that they needed two completely opposite workflows.

The two ads I ended up with

Clone 1: the AI Disney character

The original
A blue hair serum, sold by an animated character talking straight to camera.
Their product, in blue
Reference ad
My clone
Same 20 shots, same script structure, my product. The bottle went red on purpose.
My product, in red
Starpop

Clone 2: the story ad

The original
A crochet-style story ad selling a creatine gummy to men.
Their product, for men
Reference ad
My clone
Same story structure, rebuilt for a creatine made for women, with a script written from scratch.
My product, for women
Starpop

Both reference ads are playing above, next to the real products that went in. The hair serum went blue to red. The creatine went from a men's gummy to a blend made for women.

Same afternoon, same chat, same first move. But one of them needed a research step the other did not, and knowing which is which is the whole skill.

Secret 1: you never write the prompts

Everyone assumes cloning an ad means describing it to an image model until it looks close. That is the slow way, and it never quite lands.

The AI video breakdown: visual understanding, shots, and the full script pulled out of a competitor ad

Instead you hand the ad over and let the AI watch the video. You get the script, the shots, and a visual description of every single frame.

Secret 2: one question decides everything

This is the fork, and it takes five seconds to answer.

The two AI ad cloning workflows: straight clone for the same avatar, research-led for a new avatar

Is the ad selling to the same person you sell to? If yes, copy it almost exactly, because everything that made it convert still applies to you. If no, the structure is worth stealing and the words are worthless.

My hair product sells to the same man the reference sells to, so the clone is nearly a recolour. My creatine sells to a woman where the reference sells to a man, so the script had to be rebuilt from scratch.

Get this backwards and you produce an ad that looks right and sells nothing.

Workflow 1: the straight clone

My hair product had the same benefits and the same buyer as the reference. So the only real work was regenerating the visuals with my product in them.

  • Pull the analysis, keep the script, change the brand name
  • Regenerate the start frame for every shot with your product
  • Generate one voiceover, then let it get sliced per shot
  • Lip-sync each frame to its own slice

Half an hour of work. The full walkthrough is in how to clone your competitor's AI Disney ads.

Workflow 2: the research‑led clone

The creatine ad was aimed at men. Mine was aimed at women, which means different objections, different desires, different jokes.

Copying that script would have produced something written by someone who has never met the customer. So I copied the shape and researched new words to put in it.

The research step is what fixes it, and it is covered in how to create and clone a competitor's ad using AI.

Secret 3: the references are already collected

You do not have to hunt your feed for something worth cloning.

A library of handpicked high-performing AI ads with the breakdown already done

There is a library of handpicked AI ads that already performed, and the analysis is sitting there before you click. I still ran the full process for this walkthrough, because that is what you will do with an ad you found in the wild.

Secret 4: you can teach it a style that does not exist yet

The reference ad was crochet. There was no crochet style built in, which in most tools is where the project dies.

Uploading a custom crochet style skill so every generation follows it

You write your own style guide, upload it as a skill, and every generation after that follows it. If you use Claude, it will write the skill file for you in a couple of minutes.

Secret 5: it is one chat, not six tools

This is the part that actually collapses the timeline, and it is easy to miss because nothing dramatic happens.

The full AI ad cloning workflow: video breakdown, customer research, script writing, then generation

The breakdown, the customer research, the script, the storyboard, the voiceover, the slicing and every clip all happen in the same place, holding the same context. Nothing gets re-explained, nothing gets exported and re-imported, and the character stays consistent because the chat already knows what it looks like.

Stitch that together out of six separate tools and the same job is a full day of copying files between tabs.

Next Steps

Pick an ad you keep seeing in your feed and run the breakdown on it. Then answer the one question that picks your workflow: same buyer, or different buyer?

Watch the full video
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