AI Creative CMO

A creative department that starts with the market.

Starpop researches customers, builds the strategy, prepares the brief, and creates the video, images, voice, and music—while keeping your brand, products, and previous work in context.

Build with your AI CMO Explore capabilities

Market-awareBrand-awareProduction-ready

Created by your AI ad agent03 / 03ResearchStrategyCreative

Winning reference$68.8KGMV886.3KViews

One connected loop

From customer insight to campaign assets.

Most tools start after the important decisions have already been made. Your AI Creative CMO stays in the work as it moves from research to strategy, production, and iteration.

The operating model

Go deeper than “generate an ad.”

Each stage creates structured context for the next, so production decisions stay connected to the audience and strategy.

Research01

Start with what customers actually care about.

The agent turns scattered market signals into usable creative intelligence: customer language, buying triggers, objections, competitor patterns, and emerging formats.

“Research how busy parents talk about weekday meal planning. Find pains, objections, and the exact words they use.”

Audience pains, desires, objections, and buying triggers
Customer-language and competitor-pattern summaries
Reference analysis that explains why a format works

Signal 1

Signal 2

Signal 3

Strategy02

Turn insight into angles worth testing.

Instead of producing one generic idea, the agent separates audiences, awareness levels, promises, and proof points so every concept has a reason to exist.

“Build five distinct angles. Give each one a hook, promise, proof point, and recommended video format.”

Campaign territories and differentiated creative angles
Hooks, messaging hierarchies, scripts, and storyboards
Platform-aware briefs ready for production

Creative angles5 concepts

01The 5pm decision fatigueProblem aware

02Dinner without the mental loadBenefit led

03What organized parents do differentlyIdentity led

04The weekday reset ritualLifestyle

Production03

Make what the strategy calls for.

The same conversation can move from an approved storyboard into image, video, voice, and music generation without losing the brief or brand context.

“Create three 20-second UGC ads from the approved storyboard, including voiceover and product-accurate visuals.”

Video concepts, scenes, B-roll, and finished variations
Product imagery, frames, voice, and original audio
Reviewable generation drafts before production runs

Iteration04

Turn every output into the next idea.

Analyze references and prior generations, preserve the structure that worked, and deliberately change the audience, angle, hook, or level of awareness.

“Keep the pacing, replace the angle, and make three versions for a more problem-aware audience.”

Structured analysis of videos, images, and audio
Fresh variants that retain the winning mechanism
Reusable campaign history, frames, and creative decisions

Winning reference

New angle

Persistent brand intelligence

Your brand isn’t something you paste into every prompt.

Connect positioning, product information, official visuals, references, and prior campaigns once. The agent can draw from that knowledge whenever it researches, plans, or creates.

Brand positioning, voice, and creative rules
Product descriptions, benefits, claims, and imagery
References, previous campaigns, and approved outputs
Project-specific audience and campaign context

Daily Glow · Brand brainPositioning, products, visuals, and past work

Context ready

01PositioningWarm, practical wellness

02ProductDaily routine support

03CreativeHuman, tactile, optimistic

Agent contextApplied automatically to the brief

“I’ll keep the product presentation accurate, use the warm wellness palette, and avoid claims that conflict with the brand rules.”

Custom skills and playbooks

Teach the agent how your team creates.

Turn your strongest frameworks into reusable instructions—from hook formulas and UGC formats to brand rules, client processes, and approval checklists.

Repeatable by designThe agent can select the right skill when the job calls for it, keeping your process consistent across campaigns.

Paid-social hook frameworkOrganization skill

Enabled

When creating paid-social hooks

Start with tension, not the product.

01Name the customer’s lived problem in their own language

02Create one curiosity gap before revealing the mechanism

03Show the product naturally inside the first visual beat

04End with one concrete next action

Activated automatically when the brief matches this workflow.

The capability stack

Everything behind the conversation.

Strategy, production, and the persistent context that keeps both connected.

Market researchCustomer language, competitors, references, and social signals

Brand and product knowledgePositioning, products, visuals, rules, and previous creative

Custom creative skillsYour hook formulas, playbooks, processes, and approval standards

Creative strategyAngles, hooks, promises, proof, scripts, and storyboards

Video generationConcepts, scenes, B-roll, product shots, and variations

Image generationAds, campaign frames, product visuals, and references

Voice generationNarration and character voices inside the same workflow

Music generationOriginal audio directions and music for the creative

Projects and historyResearch, drafts, assets, approvals, and decisions kept together

Built for the way you work

One creative system, three ways to scale.

E-commerce brands

An always-on creative strategy function.

Connect product knowledge and customer insight to a steady stream of campaigns worth testing.

Launch products with research and concepts ready
Refresh fatigued ads without losing brand consistency
Build repeatable creative systems around what wins

Creators

From “what should I make?” to ready to produce.

Understand the product, find the native angle, write the script, and create the supporting assets.

Turn references into original concepts
Write native scripts for short-form platforms
Generate B-roll, voiceovers, visuals, and music

Agencies

A creative operating system for every client.

Standardize your strongest processes and deliver more creative without multiplying tools and handoffs.

Keep client knowledge and projects separated
Scale concepts and variations across accounts
Save agency playbooks as reusable skills

Questions

Before you hand the agent a brief.

What is an AI Creative CMO?

It is an AI agent built to help run the complete creative decision loop: understand the market, choose a strategy, prepare production, create media, and learn from each iteration. It acts like a creative operating layer, not just a prompt box.

How is this different from a general AI chatbot?

Starpop works alongside your brand, products, references, projects, and generated media. That persistent context lets it move from advice to concrete creative work without rebuilding the brief in every conversation.

Can it create the finished assets?

Yes. A conversation can prepare and run image, video, voice, and music generations. You can review the generation plan before assets are created and continue refining the result in context.

Can we teach it our own creative process?

Yes. Teams can encode repeatable frameworks, hook formulas, brand rules, checklists, and production standards as reusable skills.

Does it replace human creative judgment?

No. It expands the amount of research, ideation, and production a team can explore while keeping people in control of the brief, approvals, and final decisions.

Start your next campaign

Give your AI Creative CMO the brief.

Research the audience, choose the angle, write the storyboard, and make the creative in one connected workspace.

Start creating with Starpop Review the capabilities

Your brand isn’t something you paste into every prompt.

Connect positioning, product information, official visuals, references, and prior campaigns once. The agent can draw from that knowledge whenever it researches, plans, or creates.

Brand positioning, voice, and creative rules

Product descriptions, benefits, claims, and imagery

References, previous campaigns, and approved outputs

Project-specific audience and campaign context

A creative department that starts with the market.

From customer insight to campaign assets.

Go deeper than “generate an ad.”