Question 1

What is a good engagement rate on YouTube?

Accepted Answer

A good YouTube engagement rate is between 3% and 5% (likes + comments divided by views). Rates above 5% are excellent. Engagement rates tend to be lower on YouTube compared to TikTok or Instagram because of the longer content format.

Question 2

How is YouTube engagement rate calculated?

Accepted Answer

YouTube engagement rate is calculated by dividing total engagements (likes + comments) by total views, multiplied by 100. Some creators also track subscriber engagement rate, which measures what percentage of subscribers actually view each video.

Question 3

What is a good subscriber-to-view ratio on YouTube?

Accepted Answer

A subscriber-to-view ratio of 30-50% is considered healthy. This means 30-50% of your subscribers watch each video. New channels or viral content may see ratios above 100%, meaning the video is reaching non-subscribers.

Question 4

How can I improve my YouTube engagement rate?

Accepted Answer

Create compelling thumbnails and titles, ask viewers to like and comment, respond to comments to encourage discussion, use end screens and cards, post consistently, and create content that encourages watch time and repeat views.

Free YouTube Engagement Rate Calculator

Turn your next ad idea into finished creative

Frequently Asked Questions

Related Tools

Browse by Category

David Ishag

Alex Le