Claymation Ads articles

Five fully generated claymation ads across narrative, skincare and health, with what each one gets right and the trick you can lift from it.

The four locked claymation style blocks, the character sheet trick that keeps a face consistent, and the one motion line that stops your clay turning into CGI.

The exact order I build a claymation ad in: voiceover first, then the storyboard, then the character, then every scene frame. Here is the finished ad and every step behind it.