How I Use AI for Customer Research and Winning Ad Copy

Hey!
Good ad copy is not written from a blank page, it is pulled straight out of what your customers already say. Here is how I do all of that research and write the script in a single chat.

Great ad copy starts with great research

The words that convert are already out there. They live in Reddit threads, TikTok comments, Instagram reels, and one-star reviews, written by the exact people you want to sell to.

The problem is gathering them. Doing this by hand means hours of scrolling across four platforms, copying quotes into a doc, and trying to spot the pattern yourself.

So I use one tool that runs all of that research at once, then turns it into the two documents every good script is built on. The demo brand here is HolyCow, a whipped beef-tallow skincare brand made in the USA.

One chat that reads Reddit, TikTok, Instagram and Facebook

I start inside Starpop, import my research skill, and ask it to research one specific product: the Whipped Tallow Balm. Watch what it pulls back.

It reads Reddit threads, Trustpilot reviews, YouTube videos, and even the comments under Instagram reels, all in one pass. Look at how many sources it surfaces. Threads like "I've tried tallow balms over the past year, here's what worked and what didn't" are gold for copy.

The reason it stays relevant is that it cross-references every source against what it already knows about the brand and the product. It is not scraping the whole internet, it is scraping the parts that match your store.

Every insight is traceable too. Click any source and it takes you straight to the original thread it pulled the quote from.

That matters because your copy has to be true, not just clever. When every claim traces back to a real customer saying a real thing, you write ads that resonate and you stay out of trouble.

The ICP research: your buyer, in their own words

The first table it builds is the ICP research. It hunts for the recurring problems and patterns across everything it read, then groups them into personas.

Each persona is built around one core problem, so you know exactly who you are talking to:

• The eczema sufferer. "I've tried everything for my eczema and nothing works long term."
• The clean-beauty seeker. Wants natural ingredients she can actually pronounce.
• The barrier-damaged. "My skin barrier is damaged from too many actives and nothing helps it heal."

The best part is that every persona is backed by real user quotes, with the source URL sitting right next to each one. You can click through and read the exact post it came from, so nothing here is invented.

The offering analysis: turning features into angles

The second table is the offering analysis. This is where you match what your product actually does to the people you just found.

It breaks every feature down across four columns: the feature, the benefit it delivers, the desire it satisfies, and the pain point it kills. And once again, each pain point is backed by a real quote pulled from the research.

Most of these come from Reddit, but the mix matters. One of the strongest angles here came straight from an Instagram comment:

"I have separate products for me, my husband and baby, it's overwhelming."

That is an angle, not just a feature. A good offering analysis does more than match a benefit to a buyer, it surfaces the emotional angles you would never have thought to write.

From research to a script that converts

These two tables are the backbone. Now I turn them into an ad, and the fastest way to a great script is not to invent one, it is to adapt a winner.

I find one inspiration ad I love. In this case it is a compression-sock ad with a Pixar-style animation and, more importantly, a genuinely strong script. I analyze it in the chat, get a scene-by-scene breakdown, then drag the video straight into the conversation.

Then I give it one instruction: use this reference as inspiration, adapt it into a script for the Whipped Tallow Balm, lean on the ICP and offering research you just did, and focus on the eczema-sufferer persona. Narrowing to one persona sharpens everything.

It writes the full voiceover, and it starts by meeting the eczema sufferer exactly where she is:

"Your skin has been on fire lately. Red, raw, itching at 3am. It's not in your head."

From that same process I built the finished ad for this client. The script pours the research into a simple, brutal arc: Day 1, Day 7, Day 14.

Day 1. Your baby's skin is cracked, red, bleeding in the creases. You've tried Cerave, Aquaphor, the pediatric steroid cream that makes you wince every time you squeeze the tube. Nothing works. Your mother-in-law asks what you're doing wrong. You don't have an answer.

Day 7. You're googling at 2am. Natural eczema remedies. Is steroid cream safe for babies? You're exhausted, desperate, willing to try anything. Then you find HolyCow.

Day 14. The redness is fading. The cracks are closing. Your baby smells like vanilla.

You can watch the finished ad play inside the full walkthrough in the video on the right.

The psychology that makes it land

None of that arc is a guess. The angle came out of the research.

The real desire it taps is a mother's need to be a good mother, and to be seen as one. That is why the mother-in-law shows up in the script, scolding, adding pressure. It is the same emotional pull the ICP research surfaced from real posts by real parents.

Next Steps

Here is everything you need to run this for your own brand:

• Grab the free research skill file. It runs this exact Reddit, TikTok, Instagram and Facebook research in one pass. It is linked in the YouTube description.
• Do it for your product in Starpop. Research your customers, build the ICP and offering tables, and write the script, all in one chat. Try Starpop.
• Join the Discord. I drop new skills and ad breakdowns there first. Come hang out.

Pick one product, run the research, and let your customers write the first draft of your copy. The full walkthrough is in the video on the right.