Contents
0%Hey!
I dropped a brand URL into Claude. It shipped me 5 finished UGC ads. Watch.
See It In Action
COMFRT burgundy hoodieCOMFRT burgundy hoodieThat's the agent at work. Below: 5 UGC formats for one brand, plus 2 more brands at the bottom.
What Claude Is Doing
Two skill files dropped into Claude Desktop. Together they cover the whole UGC ad workflow.
starpop-prompts.mdwrites Seedance 2.0 prompts across 13 UGC formats.starpop-workflow-agent.mddrives Starpop in your Chrome browser to upload, generate, and grab share links.
You give it a brand. The agent ships finished videos.
The Setup (Under 10 Minutes)
Install Claude Desktop
Download from claude.ai/download, open the Code tab. You'll need a Pro or Max plan because the Chrome extension is paid-only.
Drop the 2 skill files into Claude
Grab both .md files from the Starpop Claude Agent setup page and drag them into the Claude Desktop chat. No installation step.
Install Claude in Chrome
Install the Claude in Chrome extension, pin the icon, log in inside the extension.
Then back in Claude Desktop: Settings → Connectors → toggle Claude in Chrome ON. This is the step most people miss.
Add your brand to Starpop
Open Starpop, Brands page, paste your website URL. Starpop auto-extracts your products, colors, and copy from the site.
The Claude Agent setup page has the full visual walkthrough plus the latest skill-file downloads.
The 5 UGC Formats Claude Generated
I asked the agent to ship one ad in each of five formats for Zesty Paws Calming Bites, a calming chew supplement for anxious dogs. Below: the prompt Claude wrote, plus the finished video.
Format 1: Handheld iPhone Selfie
The iPhone-front-camera UGC look. The most replicable format and the one most brands run on Meta and TikTok every week.
Zesty Paws product
Actor referenceZesty Paws productActor referenceAuthentic handheld iPhone selfie UGC video promoting a dog calming chew supplement. Real pet-parent tone, no filters. Reference @image[1] for the product. Subject is a young woman holding her phone in selfie mode, dog in lap, casually telling a friend why she swears by these chews. Use the Add Actor reference for facial consistency. No captions. 9:16, 8 seconds.
The prompt is short on purpose. For handheld UGC you don't want over-direction. You want the model to lean into the natural, casual energy.
Format 2: Scripted 1-Shot UGC With Music
A fully edited ad with cuts, B-roll, and voiceover, generated as one continuous Seedance prompt. The model handles the music, the pacing, and the cuts internally.
Zesty Paws productActor referenceZesty Paws productActor referenceAuthentic upbeat 1-shot UGC video promoting a dog calming chew supplement. Music-driven with fast cuts and real pet-mom voiceover. Reference @image[1] for the product. Open on dog scene, woman discovering the bag, close-up of the chew, dog eating happily, on-camera testimonial. Use the Add Actor reference for the on-camera testimonial. 9:16, 13 seconds.
The cuts are baked in. Seedance generated this as a single 13-second video with the scene transitions inside the prompt. No After Effects, no CapCut.
Format 3: Cinematic Short Film
Narrative-led mini-film. Best for top-of-funnel brand storytelling. Use this when you want the ad to feel like content, not a pitch.
Zesty Paws productZesty Paws productCinematic ultra-realistic short film for a dog supplement brand. Narrative-led, 15 seconds. Reference @image[1] for the product. Quiet domestic scene, moment of dog anxiety, owner offers the chew, calm restored. Shot on Arri Alexa, 35mm anamorphic, shallow DoF, golden-hour interior light. No actor reference required (no human face featured). 9:16.
Notice Claude dropped the actor reference for this one. The cinematic format doesn't need a recurring face, it leans on hands and the dog. The agent makes that call automatically.
Format 4: Pixar Animated
3D-animated product story. Hitting hard on Meta and organic right now. Emotional, cute, problem-solving framing.
Zesty Paws productZesty Paws productPixar-style 3D-animated product video for a dog calming chew supplement. Exaggerated emotional dog character, soft pastel palette. Reference @image[1] for the product. Scared dog during a thunderstorm, owner gives the chew, dog calms and curls up. No actor reference required. 9:16, 13 seconds.
Seedance does Pixar-style 3D natively now, and the emotional arc lands on a 13-second runtime.
Format 5: Podcast
Two-shot conversation clip with warm studio energy. Use this when the script feels like a real exchange, not an ad. Works great as a TikTok hook for stitching.
Zesty Paws productActor reference (guest)Zesty Paws productActor reference (guest)Authentic podcast conversation clip for a dog calming chew supplement. Two-shot, warm studio feel. Reference @image[1] for the product. Host and guest in a casual back-and-forth where the guest mentions the product as her go-to for her dog. Use the Add Actor reference for the guest. 9:16, 13 seconds.
The host is generated from description, the guest is locked to your actor reference. Two distinct faces, one studio set, one continuous take.
Same Agent, Two More Brands
Same skill files, different product. Drops the brand URL, picks the format, ships the ad.
Olipop, ASMR
Olipop Strawberry Vanilla canOlipop Strawberry Vanilla canASMR is the format Claude picked for "something sensorial." The model leans into the can pop, the pour, the ice. No face needed.
CeraVe, Morning UGC
CeraVe Moisturising LotionCeraVe Moisturising LotionFor skincare the agent leaned into the morning-routine framing. Handheld selfie, soft natural light, the bottle held up to camera mid-routine. Classic skincare UGC structure, picked without me asking.
Why This Shots Manual Prompting
- Claude picks the format. You don't have to know what handheld vs cinematic vs ASMR is. The agent reads the brand and proposes formats that fit the product.
- The Seedance grammar is in the skill. No memorizing the @image[N] syntax, the camera language, or the audio block. Claude writes prompts that follow the spec because the spec is in its head.
- The browser work is gone. No manually uploading product images, pasting prompts, picking aspect ratios, hitting Generate, copying share links. The workflow agent handles every click.
Next Steps
Get the agent running on your brand.
- Set up the Starpop Claude Agent has the visual walkthrough, the 2 skill file downloads, and screen recordings of every step.
- Try Starpop free for 7 days. Run the workflow on your own products today.
If you want the engineering side of the story, here's how I built the Claude Skill that generates these ads.
