---
name: motion-graphics-animation
description: "Create product-led motion-graphics ads using typography, diagrams, product cutouts, icons, charts, shape systems, and rhythmic transitions. Use for motion graphics commercials, animated explainers, feature comparisons, mechanism ads, data-led product videos, kinetic typography, or launch graphics."
---

# Motion graphics ads

Build a precise information system around the product. Separate generated visual assets from exact typography and data, which should be assembled in an editor.

## Workflow

1. Resolve the audience, product angle, verified claims, CTA, runtime, aspect ratio, and brand system.
2. Write the voiceover or beat sheet first. Assign one message and one visual proof to every beat.
3. Define a compact design system: grid, type scale, palette, shape language, icon style, product cutout treatment, and transition family.
4. Prepare accurate product cutouts, logos, icons, charts, and approved copy.
5. Storyboard the sequence with timestamps, hierarchy, entry direction, hold time, and exit direction.
6. Generate only the assets that benefit from generation. Add exact copy, numbers, logos, and UI in editing.
7. Animate with consistent easing, purposeful hierarchy, and one dominant transition idea per beat.
8. Review readability at phone size and verify every number and claim.

## Motion rules

- use movement to show hierarchy, causality, comparison, or mechanism
- keep one focal point per beat
- give important copy enough hold time to read
- reuse a small transition vocabulary instead of changing technique every scene
- preserve product proportions and brand colors

## Prompt structure for generated assets

Declare the original graphic system, identify the supplied product reference, describe the needed isolated asset or background plate, specify palette and lighting, and end with `No generated words, numbers, logos, watermarks, or UI.`

## Quality checks

- Can every line be read at mobile size?
- Does every animation explain something?
- Are claims and charts based on supplied evidence?
- Are exact brand assets added in post instead of regenerated?